New York rap trio Alpha Faktion proudly showcase the five elements of Hip-Hop in their new video for “Creative Control,” the Nottz-produced lead single off their upcoming album of the same title.

It’s only fitting that rapper/producer Azwun, rapper Kraze, and DJ Enyoutee embrace the foundation of their chosen genre, given that the track itself is a celebration of being independent and taking control of your art. That art, of course, is Hip-Hop as we know it, and the visuals drive home that point by deftly demonstrating each and every element of the culture.

From b-boying to deejaying (by Enyoutee), it’s all on display here as Azwun and Kraze spit their verses over Nottz’s monster of a beat. Backed by his blend of heavy drums and pianos, the two outline exactly why they backed away from dealing with major labels (including the fact that one couldn’t even spell their name collectively). And it’s all beautifully captured by the team at Phanatiks Entertainment, an independently owned media company that’s worked on everything from music videos to public service announcements.

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