It’s no secret if you’ve been following music industry trends that marketing company 740 Project has been behind this. Today, we speak with the founder of this company, Jesse “Punch” Edwards to discuss marketing, trends and how to sustain in general in this ever so changing music industry.
Q: What has been your company’s success so far?
A: I think it’s really an understanding of the cultural climate. The music culture is so ever changing, it’s imperative you stay up on all trends and shifts in the business.
Q: How did you get your start?
A: I started working with a blog called “Meet Tha Dealer”. Over time the blog became fairly popular and from there I transitioned into what is now known as “digital marketing”.
Q: How did you end up with your first job and where was it?
A: I’m from Milwaukee Wisconsin. Ironically I ended up running into someone from the same city as I am, who just so happened to be a digital marketer at Def Jam. Randomly he called me one day and asked “what are you doing with your life? And would you like to intern, and the rest was history.
Q. And where did you end up working?
A. Def Jam obviously haha. Well actually I worked there for all of 3 months and then I was let go. My first official job was at Motown Records.
Q. What year was this?
Q. What advice do you give to today’s aspiring Digital Marketers?
A. Stay forward thinking, study all the trends and have a vast understanding of all cultural nuances. And as my former mentor stressed to me..”you MUST always have the swag.” Haha
Make room Lil Nas X, your not the only buzzing Country Trap artist around these parts. Meet Mississippi recording artist Fly Rich Double. Currently accumulating over 200,000 monthly listeners on Spotify, the rising star is unstoppable right now with his hit singles “Big Boom” and “Yup (On My Tractor)”. Fresh off the release of his high-profile debut EP, the new sensation talks with us in a candid interview on his rise, how Lil Nas X helped his sound, and what’s next for the bonafide star.
“My goal as an artist is to show people that I’m actually versatile and that I can make good music,” Fly Rich Double says about himself as a new artist. Learn everything there is about Fly Rich Double below.
Watch Fly Rich Double Hit Video, “Yup (On My Tractor)”
Correspondent: Where does the name FlyRich Double originate from?
FlyRich Double: When I Was A kid my nickname was “Mike Mike”. As I grew, I felt like it was to kiddy to call myself “Mike Mike,” so I changed it to Double referring to “2” Mikes Fly Rich is just icing on the cake.
With a unique style of music, Tell us about your musical inspirations growing up?
I never wanted to be a rapper. It just happened one day and I got lucky.
If you could define Mississippi Hip Hop, how would you explain the southern style to the world?
Mississippi is one of the most underrated states when I comes to Hip Hop. Southern style music gives life to the soul.
While many may feel you are copying a wave due to the success of Lil Nas X, you’ve been making music a bit longer than the “Old Town Road” creator. Tell us about your musical background?
I honestly created yup on my tractor on accident. Lil Nas X made an incredible song and promoted right that is all.
Also known as the Trap Cowboy, how did you discover and design your own sound?
Growing up in Mississippi everybody is country. All you see is acres and acres of farmland. You grow accustomed to the country lifestyle if that’s all you grew up around.
Your biggest hit, “Big Boom” is both comical and catchy, how did the concept come together?
With the help of my little brother we created a master piece.
Did you know “Big Boom” was going to be a hit?
Honestly I did. I told my managers as soon as I finished writing it.
Watch FlyRich Double’s “Big Boom” Video
While there are some similarities, have you gotten a response, comment, or reaction from Lil Nas X on “Big Boom”?
Nope… When he signed his record deal the label made him unfollow me I’m pretty sure of it.
How’d you feel knowing some of today’s biggest recording artists like JuiceWrld are fans of your Country Hip Hop style sound?
It feels great for someone to finally just give me a chance just try something new for a change.
Do you feel Lil Nas X’s success to bring Trap Country to the mainstream benefits or hinders your success?
Success. Because people respects it more. Like these kids can make you a superstar who cares if adults don’t support you?
Stream Fly Rich Double’s new single, “Firefly” now, courtesy of Spotify.
You just dropped a new EP, The Hickhop Album last month, tell us about the recording process for the project?
A very fun project to work on. Loved every second of it wish i coulda dropped more of my music but they’ll come on a later date.
How do you plan to maintain relevance with your musical style and not be considered just a 2019 facade?
I’m thinking about doing another album . And i have an idea to do a nursery song for kids… Stay tuned.
A lot has changed in a year for you. Your numbers are sky rocketing across the board, how does it feel to finally see some praises from your hard work?
It’s a surreal feeling to finally see this thing taking off. Before it was just me & the homies envisioning everything happen. Now ppl from all over fuck with the movement. All the long nights & sacrifices paying off & just shows to always bet on yourself you can do whatever you believe in.
Auntie House, Lifestyle and Chances seem to be your fan favorites so far. What’s your favorite record from your most recent ‘Triangle’ project?
My favorite record from my project Triangle is lifestyle. It’s like the perfect vibe to turn up & be yourself . That’s the type of effect I want to bring everytime.
What’s next from Yukon?
What’s next from Yukon is a new level. You’ll see & hear more from myself . Thanks to my team we’ve been able to put a lot of things together like meetings with big companies, interview after interview . Just everything to get heard & let these folks know we got a spot in this industry. Better music for sure. Been working with different artists & producers . Everyone will see once I drop new material.
Any collabs on the way or anyone you want to work with in particular?
Yeah a lot of Collabs on the way & still in the works! I got this record with lougotcash from queens, ny I feel that’s gon go crazy .
I want to work with drake , future & juice wrld for sure. Like really sit in the lab & make record after record.
What do you want your fans to take from your music?
I want everyone that listen to my music to take my experiences I speak about & be better than me. Be inspired, where I came from to where I’m going. Know your worth & the world is yours.
We see you picking up the controllers with a lot of people, most recently Kenneth Faried “The Manimal”. Who is better at 2k, you or Kenneth?
I’m better at 2k between me n Kenneth. He don’t ever play that shit so it’ll be a easy win for sure lol.
TuPac or Biggie?
2pac. I feel like he gave everything he could while he was still here . With the messages he put out through his music & interviews. & how he branded himself. Opened up new lanes for us as artists , that we can’t just be put in a box to do 1 thing.
We’ve noticed your name up on a few Times Square billboards! That’s got to be an amazing feeling to have your name up there for a few weeks recognizing your music right?
Amazing feeling for sure . I definitely didn’t to expect that to happen when it did . Confirmation that I know my purpose. I’m working harder to stay up there & be on more billboards.
Outside of music what does Yukon do for fun?
Outside of music I be hooping or streaming on Xbox . Thats fun for me . I might step out once in a while to go to blue flame or follies, get some wings chop it up with my people.
If you could only go to one Atlanta food spot for the rest of the year, what spot would that be?
One spot in Atlanta I would get food from for the rest of the year is kelz kitchen. Everything in the menu good as hell , never had a bad experience.
1. Hello, please introduce yourself to our readers and give us a background of where you are from?
Hi, I’m doing business “SelfMadeSilu” and I’m from Albany, GA. I am currently serving in the U.S. Army starting in 2014 and has done operations in multiple war zones including Syria and Iraq. I represent anything that can be considered prosperity, positives vibes, respect, and humbleness. I don’t represent a hood or group but a mindset of the law of principles and the sensitive ambitious people.
My original business name was “S.I.L.U.” which stands for (S)tephanie (I) (L)ove Yo(u) which my mother’s name. I decided to change it to have a better way of popping up on everyone search engine first. I decided to dedicate my motives to my mother for what she’s sacrificed to take of me.
2. Talk to us about what inspired you to get into the music business?
What inspired me to get into the music business was being able to lift my voice in the military when calling cadence. It definitely gave me the ability to create my own cadency of lyrics and voice inflection, my love for poetry, and being around all my family members and one of them either would sing or freestyle. I want to share my soul driven lyricism to the community to show people it’s ok to be yourself and not fit in with the crowd. I’ve always been different in a way from every crowd. I never wanted to fit in with anyone what so ever.
3. Thinking back to your childhood, what was it like growing up in your city?
Growing up in Albany, Georgia was both fun and later realize that life wasn’t what it seems. As a kid you think you got it all figured out until reality hit you. As a kid growing up there was very mediocre considering the highness of the crime rate and low based Success Level. Reality kind of hit me as a kid when I used to catch my mother crying from not being able to make the bill payments and not being able to give us what we wanted all of the time. As a kid seeing my mother starve herself trying to feed me – which is what I lectured on my song ‘P.T.S.D.’ – and my brothers and sisters really takes a toll on a child’s mind. That’s a lot to take in as an adolescent. I remember days that I only got to eat at school and still reported to football practice. It really felt like my stomach was touching my back.We were born right in middle of gang and drug affiliation. The violence of that is either going to humble you or you’re going to end up 6ft under or in concreted confinement. Most of us just wanted to be part of something considering the absence of particular people. Some of us did things to make sure their families were fed. I personally feel that anyone that’s a product of that type of environment is poisoned mentally to continuously be malice towards people that’s around them. In my song ‘Section 8 Boi’ I lectured that “I was playing 2k with the same person that kicked my door and left it empty.” Thats very true. There are more robberies and burglaries in poverty dominate neighborhoods than middle/upper class communities. I had to leave because I noticed that you can let someone bite your hand off and they will try to get more out of you. I had to get out of there and have no plans to return.
4. Who would you say inspired you in the music business and why?
I say that the military and my mother are what inspires me to do what he do and stay positive. The military considering that they encourage leadership, character, and responsibility, including their rhythmic way of having voice inflection when marching. My mother inspires me because she has always been by his side.
5. What music are you currently promoting today?
Well I currently release a single month just to give my true fans something to rock to and also to show people that I can make hits that people can relate to. I’m pushing all songs but single that I’m giving my uppermost focus and investing into is my single ‘Mixed In My Thoughts’
6. Since you’ve been in this business how has your music evolved throughout the years?
Actually I started doing music back in 2012-2014 but I stopped because I didn’t have the funds and I felt like I was trying to fit in with the wave instead creating a wave. I literally took 5 yrs off from doing music until I felt more mature and original in my lyrics. I decided to to start back doing music when I was in the middle no where in Syria waiting for conflict with the enemy and taunting other countries to start with us. I don’t know what it is. I’m thinking it was God, Allah, Muhammad…whoever it was instilled me with a gift during that stressful moment of my life and I wanted to pursue into showing the maturity of my lyricism and voice. I will forever be original.
7. What is the biggest lesson you’ve learned in this music business?
The biggest lesson that I learned is that you can’t pay for streams and likes and expect to true feedback and royalty collections.
I did business with @viralexecs which end of being a fraud digital marketer
I did business with DJ Spinrilla which is another scammer. All of his stuff is fake and he takes your money and doesn’t do anything to show for it but ask for more money. I got all my money back from him though. Thank God.
I really don’t understand how people feed off aspiring artist when they know for a fact most of us trying to avoid being mixed in violence.
8. Do you have a project you are currently promoting? If so what is it called and where can our readers find it?
I released my Album called ‘Mixed In Emotions’ on New Years Day 2019. On any project that I release I always want to show my diversity of making any type of song theme. My singles will always have somewhat of then same theme to it, but will always be different in its own way.
My singles will be fierce, painful, and optimistic. I like to show the pain then end it with overcoming from it mostly. You can go stream it which will be blessing to me and I will gladly appreciate it and dishonor any boasting that received from it. Your acknowledgement is what matters.
9. Break down your definition of Grynd?
“Grynd” to me is having consistent “un-frictioning” focus towards life to achieve success from your goals. Meaning that whatever is blocking you, slowing you down, from doubt, self-doubt etc you stopping that friction by applying pressure with your work ethic by going against the grain that life brings.
10. What else are you looking to accomplish besides the music business in the future?
The content of my grind is to create business opportunities to put my family in place for success. If they don’t take it serious that’s on them. I won’t be giving out no hand-outs. They can go in any corner and hate me. I don’t care. Why would I give you money when it’ll be better to show you a way to get it?
11. Where can fans find you on the internet in the future?
Fans can find me On IG & Twitter @SelfMadeSilu
And my website:
They both have all my contact info if anyone needs to contact personally
12. Any Shout outs?
Shout Out To My Mother, my Grandmother, My Engineer Badd Guyy, my young cousin BDP Darrio, and to other artist such as Juno Carter, TheMorningAfter, TheRealBlo, OffiIcialTonio, and MegoDaDon, also to all the people that’s out there pursuing some type action to gain any type of valuable end return.
Shout Out To My Friends Bryce, Devon, Ray Ray Lewis, Marcus Oval, Chad, and Ronnie Wilson
Shout out to all of the CEOs that I studied like Birdman, Pierre Thomas, and Coach K for giving me the idea of long term consistency.
Shout out to the artist like Derez Deshon, Kwony Cash, Slim Dunkin, Lil Wayne, Drake, Bryson Tiller, Plies, Rick Ross, Gucci Mane & PeeWee Longway for giving me the idea of being original will get me further long term than trying to be part of the wave.
In Pop Culture, a publicist is an artist’s voice and look. You have to have a great publicist in order to survive in this business period. They (Publicist) create your image, control the narrative, prepare you for everything regarding the press, land you the covers of your favorite publications and issue your official statement.
Now, what exactly should you look for in a publicist? Here to answer all your necessary questions is established celebrity publicist Tavia Mapp. The Brooklyn-native rose through the ranks as an intern for some of today’s biggest stars and to-date is one of the most-sought-after publicists in the music due to her amazing track record, trustworthy connections, and high volume success stories.
Tavia is here today to help the next generation of superstars learn not only what a publicist can do but why she is the best at what she does. Introducing Tavia Mapp.
What is 50 Cent like as a boss?
He actually lets me do my own thing so he’s amazing. He is insightful and always has a different perspective. I spend more of my time connecting with Jeremy, his Director of Promotions. It was Jeremy who gave me the opportunity to not just be the publicist but an executive producer of the Thisis50 channel.
What’s a Publicist responsibility officially?
A publicist manages campaigns and generates press coverage on behalf of their clients via television, radio, and media outlets.
If there is, what is the difference between a PR agent and a Publicist?
I have no idea what a PR agent is. There is a difference between a booking agent and a publicist. Most publicists hate to be referred to as a “PR”. A booking agent earns a percentage on appearances or performance made by an artist. Publicist book press, which renders no financial gain only exposure.
How long have you been a publicist and who are some clients you have represented before?
I have been a publicist for 10 years. I’ve represented exclusively Tweet, The Raheem Brock Foundation, Les Twins, Colonel Loud, and a plethora of indie artists. I’m not only a publicist. I am an event coordinator, brand specialist, and social media maven. Wearing more than one that allows you to have a bigger retainer.
How did you get into publicity?
I was actually an event promoter and I handled a lot of talent. I knew most of the editors of different media outlets because they frequented lounges I was in charge of. Through those interactions, I realized I could make more money being a publicist so I took classes online and merged my relationships with what I learned.
Is publicity a 24/7 job?
When working on a project, you are on call. Meetings, following up, phone calls and deadlines. It really never stops until the campaign is over then it starts back up.
At what point in a recording artists career should they start working with Publicists?
You should always begin working with a publicist a minimum of 2 months prior to releasing a project. It gives the publicist time to get feedback, adjust their pitch if necessary and it aligns with the promotion of the release.
Is a publicist an A&R?
Not specifically, but I will not take on a client unless I like their music. I gotta bump it everywhere or there will be no passion for it.
Is a Publicist responsible for creating revenue for a client?
It is not the responsibility of your publicist to create funds for you. Exposure does not always equal revenue. It can assist in attaining it.
As the industry changes rapidly, forecast the future of digital marketing for music?
We live in a microwave society where things are always changing. Thinking outside of the box when doing a release will make the difference in who decides to listen to you.
I (a potential client) have a new product coming out and want it to be a success. What is an ideal amount of time to hire a publicist ahead of the product’s release?
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Assisted Rep. Brandon McGee, The City of Hartford And the Amazing @junearcher with Presenting @remyma with “Remy Ma Day” for her diligent advocacy in prison reform and voter registration! Special shouts to @erndukes to making this happen! #remyma #keytothecity #hartford #thisis50 #taviamd
Is there longevity as a Publicist?
Definitely! There are always new clients, new opportunities and new ways to connect with the public.
The most important advice you would give up-and-coming publicists?
Learn first. Don’t just assume because you know a couple of people in Media that you can do this job. Not every outlet will fit every client.
Is the publicity landscape still the same as when you first got into the game?
It’s not. Unfortunately, there is a lot of “Pay 2 Play”.
What is a lot of publicist doing wrong these days?
Honestly, I believe everyone has their way. Is the way I would do it, not all the time but I have never been in the business of judging others methods.
Follow Tavia Mapp for daily updates via Instagram.
For scheduled consultations, contact Tavia via email.
Hip Hop legend, N.W.A. member, and co-founder of Death Row Records, The D.O.C., offers up a lot interesting talking points in his exclusive sit down with King Ice’s @SteveMurray2. In this exclusive episode of “Inspired by Culture,” D.O.C. shed light on his past, the role he played in starting Death Row, meeting Suge Knight, working with Easy E and more. He even touched on his relationship to the legendary, Tupac, growing in the industry with Dr. Dre, fostering Snoop Dogg’s growth as an artist, and working on the “F**k the Police” record – that had the whole industry shook.
Mark Buddington professionally known as MoneyMark. His Behind The life of a Director Interview is an very interesting. He explains his artistic style of directing and his ambitious come up from being a cameraman behind the camera to Being the talented director he is now, Buddington has work with some of the industry’s platinum selling artist like Ray J, Rick Ross, French Montana, Cardi B, Snoop Dogg, and many more. Buddington has a good relationship with the people and artist he has worked with, his cousin DJ Kay Slay has collaborated with him on 5 films for his straight Stuntin chronicles. Buddington is one of our most talented directors of our time he is very well rounded with his talent he does film, music videos, Television, and Documentaries. He has secured a distribution deal with Amazon prime and iTunes and Netflix. He has also been seen on our favorite VH1 reality show Love and hip hop Ny. Check Out his interview and leave comments.
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MoneyMark on VH1 Love and hip hop Ny