Meet Tavia Mapp: Celebrity Publicist to Hip Hop’s Biggest Names


In Pop Culture, a publicist is an artist’s voice and look. You have to have a great publicist in order to survive in this business period. They (Publicist) create your image, control the narrative, prepare you for everything regarding the press, land you the covers of your favorite publications and issue your official statement.

Now, what exactly should you look for in a publicist? Here to answer all your necessary questions is established celebrity publicist Tavia Mapp. The Brooklyn-native rose through the ranks as an intern for some of today’s biggest stars and to-date is one of the most-sought-after publicists in the music due to her amazing track record, trustworthy connections, and high volume success stories.

Tavia is here today to help the next generation of superstars learn not only what a publicist can do but why she is the best at what she does. Introducing Tavia Mapp.

What is 50 Cent like as a boss?

He actually lets me do my own thing so he’s amazing. He is insightful and always has a different perspective. I spend more of my time connecting with Jeremy, his Director of Promotions. It was Jeremy who gave me the opportunity to not just be the publicist but an executive producer of the Thisis50 channel.

What’s a Publicist responsibility officially?

A publicist manages campaigns and generates press coverage on behalf of their clients via television, radio, and media outlets.

If there is, what is the difference between a PR agent and a Publicist?

I have no idea what a PR agent is. There is a difference between a booking agent and a publicist. Most publicists hate to be referred to as a “PR”. A booking agent earns a percentage on appearances or performance made by an artist. Publicist book press, which renders no financial gain only exposure.

How long have you been a publicist and who are some clients you have represented before?

I have been a publicist for 10 years. I’ve represented exclusively Tweet, The Raheem Brock Foundation, Les Twins, Colonel Loud, and a plethora of indie artists. I’m not only a publicist. I am an event coordinator, brand specialist, and social media maven. Wearing more than one that allows you to have a bigger retainer.

How did you get into publicity?

I was actually an event promoter and I handled a lot of talent. I knew most of the editors of different media outlets because they frequented lounges I was in charge of. Through those interactions, I realized I could make more money being a publicist so I took classes online and merged my relationships with what I learned.

Is publicity a 24/7 job?

When working on a project, you are on call. Meetings, following up, phone calls and deadlines. It really never stops until the campaign is over then it starts back up.

At what point in a recording artists career should they start working with Publicists?

You should always begin working with a publicist a minimum of 2 months prior to releasing a project. It gives the publicist time to get feedback, adjust their pitch if necessary and it aligns with the promotion of the release.

Is a publicist an A&R?

Not specifically, but I will not take on a client unless I like their music. I gotta bump it everywhere or there will be no passion for it.

Is a Publicist responsible for creating revenue for a client?

It is not the responsibility of your publicist to create funds for you. Exposure does not always equal revenue. It can assist in attaining it.

As the industry changes rapidly, forecast the future of digital marketing for music?

We live in a microwave society where things are always changing. Thinking outside of the box when doing a release will make the difference in who decides to listen to you.

I (a potential client) have a new product coming out and want it to be a success. What is an ideal amount of time to hire a publicist ahead of the product’s release?

Two months.

Is there longevity as a Publicist?

Definitely! There are always new clients, new opportunities and new ways to connect with the public.

The most important advice you would give up-and-coming publicists?

Learn first. Don’t just assume because you know a couple of people in Media that you can do this job. Not every outlet will fit every client.

Is the publicity landscape still the same as when you first got into the game?

It’s not. Unfortunately, there is a lot of “Pay 2 Play”.

What is a lot of publicist doing wrong these days?

Honestly, I believe everyone has their way. Is the way I would do it, not all the time but I have never been in the business of judging others methods.

Follow Tavia Mapp for daily updates via Instagram.

For scheduled consultations, contact Tavia via email.

Ricky Bats – Bats Born a True Spitter (LP)

Currently pushing two hit singles in “Slash” and “On My Block”. New York recording artist Ricky Bats continues his momentum with another big release in the full-length project, properly-titled, Bats Born a True Spitter.

The new project is a 13-track arsenal of lethal lyricism. Featuring guest appearances by Maino, Uncle Murda, and radio personality Sway. Along with “Slash” and “On My Block”, the project also features breakout cuts, “Lay Low”, “34 Shots”, and “Time”. The perfect project for any newfound fan looking for great East Coast rhymeslaying.

Well known for his previous efforts throughout music, Ricky Bats is best known for his impressive Sway Universe freestyle on Shady 45. Ricky Bats new album is available now via Gotham City Boys.

Stream Bats Born a True Spitter Now.

Meet DJ Flee, Heavy Hitters’ Superstar DJ

East-meets-Dirty South as the New York-bred Heavy Hitters’ DJ Flee sits at the top of Southern Hip Hop.

“I decided to bring my culture to the city,” DJ Flee implements.

Established his popularity as Bodega Flee, the 28-year-old Dominican came up in the nightlife as a promoter. The former Basketball star infuses his proud roots with both today’s hottest acts and underground breakout trendsetters. Blessed to be among legends in both music and radio under the Heavy Hitters regime like DJ Felli Fel of Power 106 and Bootleg Kev of Real 92.3. DJ Flee is highlighted as the driving force of the brand’s next generation and the tastemaker is firmly planted as the go-to for breaking new artists and music to not only the South but the world.

Starting his career in New York, thanks to his musical selection, high energy, and more importantly his consistency, Flee journey has taken him throughout the South. Currently, at The Beats (104.5), Flee has run rampant in Orlando, Tampa Bay, and Miami. Trap Beckham, Cassanova, BallGreezy, connected with today’s hottest acts DJ Flee’s energy has been highly-publicized by high-profile publications TMZ, Bleacher Report, and The Source.

Artists like Zoey Dollaz (“Blow a Check”) have credited DJ Flee for breaking their chart-topping hits to the influential club scene, that of course, translated to the iconic Billboard charts. Turning underground bangers into hit singles almost overnight, that’s the type of star power DJ Flee delivers.

From the bodega to the top. Hard work, dedication, experience has earned DJ Flee the tastemaking position he firmly sits in within today’s Hip Hop. Ready to transition himself into superstar status, the promising DJ continues to develop a signature style that infusion the old school traditions and new school evolution to the East Coast. Heatseeking, DJ Flee is easily becoming one of the biggest DJs in Hip Hop today, honestly, it’s only a matter of time before he is the biggest DJ in today’s Hip Hop. So stay tuned.

DJ Flee’s journey continues on, follow the Heavy Hitter sound today via Instagram and Twitter.

Sammi Rae Murciano – “Escápate”

Worlds collide over the beat in Sammi Rae Murciano’s first collaboration with the reggaetón artist, Los Vegas. The two respective talents bring the passionate of bilingual dance to the masses on new hit, “Escápate”. The magnetic collaboration brings to life the sentimental romance often featured in Reggaetón hits with an energetically pumping backbeat and laid-back flow that is sure to make it a club hit.

The track is the direct follow up to Murciano’s breakout hit, “Dream Bigger”. Murciano shows off her vocal prowess in a new genre which she seems just as at home in as her past pop-driven tracks. On collaborating with Los Vegas, Murcaino had this to say.

“It has been amazing to work together. To collaborate with someone who has the same passion and dedication for music as I do. We are very excited for what’s to come and have a lot of new music coming soon.”

More than a song, the two collaborators will be taking their act on the road this Summer. With “Escápate” hitting the airwaves, Sammi Rae along with Los Vegas seems to have the perfect Reggaetón dance hit to kick off the coming Summer months. Hitting the New York shoreline, the tour will stop in Huntington Station, Farmingdale, Garden City, and Wantagh.

For everything Sammi Rae Murciano, follow the rising star on Twitter, Facebook, Instagram.

Stream “Escápate” now, courtesy of Spotify.

NATHANIEL DROPS ANTICIPATED ALBUM THE RETRO TAPE | @NATHANIELRNB

NATHANIEL BRIDGES THE GAP OF TWO ERA’S WITH NEW PROJECT “THE RETRO TAPE”

 

Digging through the crates to find some of the most iconic classics is where it all started.

The Retro Tape features samples from legends like Gang Starr, Tupac Shakur and Mobb Deep.

The leading single “Tear it up” feat Casanova has been add to major radio worldwide.

The video has also been aired on Bet Jamz, Mtv and Fuse.

The follow up single “Whine On Me” was produced by Grammy award winning Jahlil Beats.

Nathaniel has already worked with Dj Khaled, French Montana, Pusha T, Remy Ma and Swizz beats to name a few.

This debut project allows him to merge the sounds of hip hop’s golden era with today’s style and lingo.

The Retro Tape was first released exclusively through the “Nathaniel App” which is available in the app store and google play.

Make sure to listen here.

Keep in touch with Nathaniel on social media profiles below.

Instagram : @Nathanielonline
Twitter: @Nathanielrnb
Youtube: www.youtube.com/toflynate
Website: www.Nathanielonline.com 
Email: Info@fortgreenemusic.com

Rockwelz “Mxnxpxly MOBB” Video ft. John Jigg$ x Prodigy @forbesliving

Rockwelz releases visuals for “Mxnxpxly MOBB” , the third video off his latest album “Rock Stories by Aesop.” 

Rockwelz links with John Jigg$ for back to back slick, clever punchlines and superior storytelling that features a verse from the late Prodigy to valorize the track. The NY artist utilizes the video to depict a time when emcees got together to vibe out and shared rhyme schemes about downfalls and come ups. Rockwelz and Jigg$ embody growth from a rough past in lieu of vivid and gimmick free storytelling.

“Mxnxpxly MOBB” is affluent with boom bap cadences and enraptured tones set to revive the essence of Hip-Hop, while Rockwelz and John Jigg$ awaken the dissipated authenticity of lyricism. Watch “Mxnxpxly MOBB” above.

[Video] @TroyAve ‘Streets Is A Myth’

Troy Ave, New York’s own consummate lyricist has again come out to play on the city streets, and in it reveals a reality only for the strong. To date, Troy Ave has shown us the real deal in his art and to continue to entertain and insight though, he has come up with a new visual experience, in the video “Streets Is A Myth”, taking cue from the real life GTA, the visuals of Action / Adventure Video Games, he pairs the concept of fake friends, leaches and gold-diggers with monsters, zombies and hoodlum thugs, over tattooed rappers that talk the talk but cant do nothing but take a walk.

Troy sets himself as the “Game’s Hero”, fighting that which we use to oppress ourselves, and in the statement of “Streets Is A Myth”, is he telling us that the rough life that is pronounced by many in the rap / hip hop community is based on true life, or the “Hollywood” image of what it takes to survive the streets. To take a que from Freddie Mercury, “Is this the Real Life, is this just fantasy”… or a nightmare.

New York Musical Artist Troy Ave, who taken the name of the block he grew up on in Brooklyn, has been bringing heat in the form of hype songs with real lyrics this high energy MC got music made by and for the streets. Never apologetic, Troy Ave’s attitude and demeanor is direct and without effort, unlike those who have created a gimmick, he raps what he lives.

On iTunes Now !

Connect w/ Troy Ave

http://www.troyave.com
http://www.facebook.com/officialtroyave
http://twitter.com/troyave
http://www.instagram.com/troyave
On YouTube
On Spotify

The Good People, Saint x Emskee, Release New LP “Good For Nuthin”

Saint and Emskee, the duo that makes up The Good People, announce the release of their fourth album “Good For Nuthin.” The highly anticipated album features an elite group of Hip-Hop pioneers and legends including DJ Red Alert, Cella Dwellas, Sadat X, Lil Fame, Large Professor, Napoleon Da Legend, and more!  The album carries boom-bap and the core of Hip-Hop back to the forefront of the music scene.

The seasoned duo is highly reputable in the boroughs of New York for their soulful classic Hip-Hop, and some even refer to their music as ‘throwback’ or ‘grown folk’ Hip-Hop. Simply put, the duo delivers a sense of epic that’s been missing in Hip-Hop and the culture.  “Good For Nuthin” is no exception to their acclaimed and prosperous music catalog.

With less than a month into the release, “Good For Nuthin” has taken over FM and internet radio domestically and internationally, as well as an overwhelming buzz from major media and press outlets. The unparalleled MC’s set the bar lyrically over an incomparable, exclusive production that exudes and earful of boom-bap bliss, mastered scratches, and classic head bopping beats.  It can be said “Good For Nuthin” will reign in longevity with Hip-Hop enthusiasts and purists.

Watch “Headphones” below and purchase “Good For Nuthin” album here.

Follow The Good People @ TheGoodPeople.com

 

MC Lyte “Is Still Not Having It” With Positive K (Video)

30 years later and BK’s illest female MC is ‘still not having it’ from 90’s  charismatic MC… Positive K and MC Lyte revisit their first collaboration “I’m Not Having It”, which ranked #16 on Billboard charts.

“This is the kind of song that can get nominated for a Grammy Award, a duet album would be phenomenal. I find it incredible that after 30 years MC Lyte and I haven’t skipped a beat. We have so much chemistry now as we did then.” -Positive K

The duo re-creates the classic and presents “I’m Still Not having It.” The animated visuals capture the unparalleled star quality between the two. K, who pulls out all the stops from flowers, diamonds, and smooth tongue talk to his irresistible lips just can’t seem to win over the no bullsh*t having Lyte.  The Brooklyn MC, acclaimed for her straight up ego crushing bars, knocks K down in every smooth-talking attempt he corners her with.

The back and forth lyrical flow are intact with quick-witted punchlines that will leave the ‘Wild’n Out” crew speechless and Hip-Hop eccentrics playing the record on repeat.

“A return to the ‘feel food’ days. I’ve always loved working with Positive K because that’s what he is, Positive. Working with him is easy and effortlessly, the music from “Still Not Having It” is one of my favorite songs from Bill Withers.” -MC Lyte

Watch the video above and stream “I’m Still Not Having It” here