ARIEL J – “EXCITED”

Ariel J is a name and sound we will become very familiar with inside 2021. After she caught our attention with her buzzworthy single “Enough,” the emerging new singer/songwriter capitalizes on the attention with the release of her anticipated single “Excited.” Featuring fellow rising star Charayana J, the new single is the first official release under her new deal with Young Intelligent LLC.

Produced by Lug Soda •BMP : 123, “Excited” is a smooth love song about appreciating the beauty of her muse. It’s about the addictive symptoms that come with discovering new love. Ariel J takes us through all the emotions that draw the pleasure of being around the one we love from both a physical and mental point of view. Over the soothing Jazz-esqe production, Ariel admires her love interest’s undeniable features like lips, hypnotizing stare and seductive v-cut that intoxicate her every time. “Excited” is the perfect song for any time of the day or night with your lover while showcasing Ariel J rarity as an emerging artist in today’s R&B. Making you a newly discovered fan of the rising star from the first listen, instantly.

The song comes as support, appreciation and pride for the LGBTQ community. A community she champions daily through the music, “I hope that my music starts necessary conversations around the way LGBTQ+ people are presented in media, treated as individuals, and understood as a whole.”

She continues: “Being part of the LGBTQ+ community, they’re so many layers to what we feel and are often unable to express. I try to make songs that bridge the gap when it comes to understanding our human experience, highlighting the fact that we’re much more alike than we are different.”

A brief history on Ariel J, the Mississippi native began creating music at nine-year-old. Growing up in church, Ariel’s passion for music became extremely persistent as she got older. She established a grassroots fanbase early on in her career through cover songs. A practice she still promotes til this day with covering chart-topping singles by several of today’s biggest names in R&B. Among the covers, Ariel J released intriguing originals that showcased her tremendous range and songwriting abilities like “We Deserve Better,” “Layers” and “A Song For You.” It’s merely a matter of time before Ariel J is synonymous with one of the best songwriters in the business along with being one of the best new entertainers.

Definitely, a refreshing new sound needed on the charts right now. She’s the total package. Her popularity only continues to grow via word of mouth and social media. Producing catchy singles, undeniable beauty, and enormous co-signs from fans and collaborators.

Ariel J is ready to further her career in 2021 with an anticipated debut project(s) release expected late in the year. “I have an EP on the way called ‘LET ME BE.’ It’s a very personal project– a glimpse into my home life, my dating life, my journey as a person and as an artist. Can’t wait to share it,” said Ariel J.

Lately, the fearless talent has been very vocal about how she plans to fill the void missing in today’s music industry, stating, “There aren’t enough songs centered around love, unity, and understanding. I want to help usher these kinds of messages into mainstream media.”

Upcoming projects, more covers, and other intangibles. Now is the perfect origin point to get familiar with Ariel J and what’s next. To stay up-to-date on everything Ariel J, follow the rising talent on social media.

Stream Ariel J’s new single below and check out the lyric visual here.

Alexa V ft. CITK, Jazz Fresh & Sauce – “Alright”

Rising Hip-Hop/R&B artist, Alexa V, releases a motivational new single featuring CITK, Jazz Fresh & Sauce, titled “Alright,” via Hunnafied Records/Empire Distribution. The new single sees Alexa display hypnotic vocals accompanied by thought-provoking bars provided by the aforementioned emcees’s. Stream the single below and stay tuned for updates on Alexa V.

Stream it here.

York Records – Genesis Vol. 1 (Hosted By DJ Envy)

York Records is a new label on the rise spearheaded by established music executives Dizz & Capt and supported by famed battle rapper-turned-recording artist Arsonal. After months of preparation, the label links up with popular radio personality DJ Envy to unveil the first installment in new compilation series, titled, Genesis Vol.1. The new series is presented to showcase the label’s amazing roster of new sensations.

The first edition is a 10-track release, starring Mr. So Disrespectul, BundlesFVG, Cory North, Frxxsauce and Marko24k. A formal introduction for most, the project features unforgettable verses from the entire cast and, with its cohesive tracklisting, the project is destined to make York Record one of the most exciting new record labels of 2021. The album comes on the peak of each artist’s transition to superstardom.

“We choose to put this compilation together based on each individual artist and where they are respectively in their careers. This is hard authentic street shit from the beginning to the end,” says York Records.

Available everywhere now, the project is a must-hear for any Hip Hop fan. Hosted by DJ Envy and supported by several a-list co-signers, Genesis Vol.1 is a project that will be discussed all year long as we await official album releases for each of the acts involved. Dj Envy appears on the project via own imprint.

Stream York Records’ new project below, courtesy of Spotify.

Culxure – “My Dawg” (Official Video)

The A has another one, meet the emerging-to-superstar new group, Culxure.

For their introduction, the trio of Baby Slapp, Baby Ticc and Baby Dreco hit the iconic Atlanta skating ring, Cascade, for the debut visual, titled, “My Dawg.” A song about loyalty to the crew, each member showoff with energetic braggadocious verses about day-ones and never betraying family better than the next.

“I only hang round my day ones that’s on the same thing I’m on, I kno right or dead wrong they slidin for me so it’s only right I’m on the same thing,” says Baby Slapp.

Baby Ticc concurs: “I lost my friend and all I could think about was my dawg I would’ve risked my life and did time for my dawg.“

Baby Dreco, who delivers the song’s best verse, remembers his verse being inspired by his friend’s unity. He explains: “Me an my brudduhs feel the same if I’m ready to slide they right behind me an if I’m ready to ride out they right behind me.”

“My Dawg” is merely the beginning of what Culxure have in store for music in 2021. And with more music to come, now is the perfect time for newfound fans to hop of the ATL-bread bandwagon and spread the word. Only a matter of time before Culxure reaches the top of the scene and follow in the footsteps of so many before them. It’s magnetic.

Watch “My Dawg” below and follow Culxure on Instagram.

Oz Sparx – “Vlone Friends” (Official Video)

More off his popular project, Vibin, Slidin, N’ Connivin, Oz Sparx is fresh to death in the new visual for the latest single “Vlone Friends.” A Visuals By Luke-directed music video for “Vlone Friends.” Serving as both an ode to A$AP Bari’s international streetwear brand and an on-camera vent session about finicky friendships.

When asked about the record the Philly native states: “This is one of my best videos. What better way for me to descriptively depict my pessimistic philosophy. When it’s all said and done, you’re brought into this world alone and die alone.”

“Vlone Friends” follows “YSL” featuring 2kBaby. Vibin, Slidin, N’ Connivin is filled with hits. Released late-2020, the 18-track project has spawned breakout songs like the previously released “Dancin Wit The D3vil.” The project also includes fan-favorites “Antisocial,” “Backseat Freestyle” and “Way Too Much.” The album features JGreen and 2kBaby.

Sparx and his latest project have positioned themselves to be one of the biggest highlights of 2021 hip hop, period. The array of hit singles is undeniable popularity going into his next project, expected late-2021. Vibin, Slidin, N’ Connivin is available now on all DSPs via 510 Music Group/EMPIRE. Follow OZ Sparx on social media for daily updates of his forthcoming project.

Check out Oz Sparx’s new visual for “Vlone Friends” below and stream it here.

RARI – “For The Love”

RARI is building an undeniable wave in 2021. First with the Johnny Juliano-produced “Not What It Seems,” and now with his arguably best song yet, “For The Love.” A early offering to his forthcoming project, the Virginia artist elevates his storytelling wordplay with an exciting new tale about L-O-V-E.

On “For The Love,” RARI tells the harsh and dangerous reality of his Portsmouth stomping grounds. Narrating the hustle, the thrills, the struggles and the troubles, but when its all said and done, he wouldn’t want to be from anywhere else. For the new song, RARI links with another great producer in Masi The Producer.

Here’s what RARI had to say about the making of the latest single: “I linked up with the homie Masi The Producer and noticed his sound was different. We always planned to work and as two Virginia creatives we knew we couldn’t go wrong.”

Originally arriving on the radar in 2016, RARI has been steadily building a buzz that has reached a fever pitch this year. Weathering the rise with big productions and co-signs, RARI is a rare breed of new artists that create their own styles from obscurity and gain regional popularity that spreads like wildfire. What comes next from the rising star is nothing short of incredible, and now is the perfect time to start following his sound.

Check out RARI’s new single below and, for more, follow the rising star on Instagram.

https://audiomack.com/_rari/song/forthelove

Elhae – Aura III (LP)

Motown’s Elhae is at the top of R&B right now. As one of the genre’s most exciting new artists, the Georgia singer/songwriter delivers his highly-anticipated new album, titled, Aura III. For the new release, Elhae is joined by Rick Ross, Masego and Xavier Omar.

Throughout the 11-track collection which originates from popular ep series, Elhae displays the signature off melodic, mesmerizing vocals that fans have grown to love. And with breakout songs like “U Know,” “My City” and “Sick of Playing,” he matches his buzzworthy sound with progressive production to create textured songs for every occasion.

He explains: “I think the ‘Aura’ series over time has become a bit of an escape for me, where I can let off steam and vent about things I’m going through at that current moment in my life. Much like anyone else, this is just another chapter in my life symbolizing growth and maturity.”

Aura III is the follow-up to Elhae’s 2017 sequel that received high regard from several high-profile publications, including Billboard. The third installment is his first official release on Motown. The perfect jump-on point for any newfound fan of the fast-rising star. Upon the release of the new album, Elhae treated fans to a video of the studio session for “My City.”

Watch it now.

Available on all DSPs via Motown/Universal Music Group. Stream Elhae’s new album below and find out more on the new star on Instagram.

Lil Migo ft. Blac Youngsta – “Fire” (Official Video)

Lil Migo is the talk of the town in Hip Hop right now.

The Memphis recording artist is trailblazing a path to top billing with his new album, King of the Trap. For the album, Migo taps his mentor and Label boss Blac Youngsta to go hunting for an opp in the new visual for their collaboration, “Fire.” In the new visual, Youngsta and Migo prepare for a fire fight with raps about doing everything with their weapon beside them. Catchy, lethal and maximum carnage, “Fire” is a street favorite from the new artist’s arrival project.

Both “Fire” and King of the Trap are available on all DSPs via Heavy Camp/CMG. Lil Migo signed with Youngsta and Gotti after recognizing them as the best in the game. “I’ve been mentored by some of the best in the game in Blac Youngsta and Yo Gotti and now I’m ready to carve out my lane and make 2021 my year,” Migo said in a statement. “I want to keep putting on for Memphis, and that starts with this new project,” he says.

Along with Blac Youngsta, King of the Trap features a-listers Yo Gotti, Moneybagg Yo, Rich The Kid, 42 Dugg and Jacquees. And with the guests, the album includes breakout hits “Big Dog,” “Paved the Way” and “Letter To The City.” Lil Migo and his album is the newest addition to Interscope Records through Heavy Camp and CMG.

Lil Migo is the first of a promising new CMG roster about to take over Hip Hop. The Source on the CMG roster: “The gifts among the CMG roster are crazy! Blac Youngsta saluted his artist Lil Migo with a rare, lime-green Lamborghini Aventador worth $400,000 as a birthday gift. The gift was given during Yo Gotti’s CMG Brunch that went down in Atlanta for NBA All-Star weekend.”

After watching Lil Migo’s new video, learn more about the rising star and his huge following on Instagram. Stream his new album here.

Watch the music video for “Fire” below.

Laajuvie – “No Cuffin” (Official Video)

Miami-via-New Jersey but harnessed skills in Jacksonville, Florida femcee Laajuvie gears up for a breakout summer with the releases of the visual to her new single “No Cuffin.” For her emergence, Laajuvie is aggressive, unapologetic and cutting-edge.

For her forthcoming project, the Dak-directed video displays The pole toting tauntress effortlessly raps into the camera without breaking a sweat, all while showing off a fresh manicure and a beat face. “No Cuffin” is the perfect jump-on point for any newfound fan joining the Laajuvie bandwagon.

Laajuvie’s latest single follow her first freestyle to Instagram titled “Fake Love,” which has garnered over 25K+ views organically since its release, Juvie wasted no time following up effort with another freestyle called ‘Shit Talk” that accumulated over 500 comments. Connected with EMPIRE, Laajuvie’s full-length effort is expected to draw some a-list collaborations. “No Cuffin” is produced by Ricky Hoodrich and available on 510 Music Group. After the view, for more on Laajuvie, follow her on Instagram.

Check out Laajuvie’s new visual for “No Cuffin” below.

FAT WALLACE – “DREAMS”

Virginia is surging with Hip Hop’s next-generation superstars. Among the new class is the slick, catchy and popular recording artist, Fat Wallace. Today, he makes his run for the 2021 artist-to-watch label with new single “Dreams.” “This year will be the year all of my fans look back on as the year the rest of the world discovered Fat Wallace,” says the rising star.

For the new single, Wallace remains loyal to his roots as he amasses widespread notoriety with lyrics about evolving into a superstar through persistence, resilience and, most of all, originality. Fat Wallace has created an authentic sound since his original arrival in 2016. “From my perspective and releasing music for the past 5 years, I definitely feel like this is my best song to date because it shows exactly what my mission is,” he says.

He continues: “If a kid from a town that only has a population of a few thousand can put his time and effort into making it somewhere with his music, it really just shows that hard work really can get you anywhere regardless of where you’re starting from.”

“Dreams” is the lead-up to something big coming from Fat Wallace in 2021. And now a great origin point for newfound fans, feel free to stay updated on everything Fat Wallace via social media. Before the forthcoming album, stream “Dreams,” available now via Major League Records.

https://open.spotify.com/track/2oo5hD7ij4iUcVTcBkz8GL?si=zTMWxnY_T1q93IolASV9Fg