ARIEL J – “EXCITED”

Ariel J is a name and sound we will become very familiar with inside 2021. After she caught our attention with her buzzworthy single “Enough,” the emerging new singer/songwriter capitalizes on the attention with the release of her anticipated single “Excited.” Featuring fellow rising star Charayana J, the new single is the first official release under her new deal with Young Intelligent LLC.

Produced by Lug Soda •BMP : 123, “Excited” is a smooth love song about appreciating the beauty of her muse. It’s about the addictive symptoms that come with discovering new love. Ariel J takes us through all the emotions that draw the pleasure of being around the one we love from both a physical and mental point of view. Over the soothing Jazz-esqe production, Ariel admires her love interest’s undeniable features like lips, hypnotizing stare and seductive v-cut that intoxicate her every time. “Excited” is the perfect song for any time of the day or night with your lover while showcasing Ariel J rarity as an emerging artist in today’s R&B. Making you a newly discovered fan of the rising star from the first listen, instantly.

The song comes as support, appreciation and pride for the LGBTQ community. A community she champions daily through the music, “I hope that my music starts necessary conversations around the way LGBTQ+ people are presented in media, treated as individuals, and understood as a whole.”

She continues: “Being part of the LGBTQ+ community, they’re so many layers to what we feel and are often unable to express. I try to make songs that bridge the gap when it comes to understanding our human experience, highlighting the fact that we’re much more alike than we are different.”

A brief history on Ariel J, the Mississippi native began creating music at nine-year-old. Growing up in church, Ariel’s passion for music became extremely persistent as she got older. She established a grassroots fanbase early on in her career through cover songs. A practice she still promotes til this day with covering chart-topping singles by several of today’s biggest names in R&B. Among the covers, Ariel J released intriguing originals that showcased her tremendous range and songwriting abilities like “We Deserve Better,” “Layers” and “A Song For You.” It’s merely a matter of time before Ariel J is synonymous with one of the best songwriters in the business along with being one of the best new entertainers.

Definitely, a refreshing new sound needed on the charts right now. She’s the total package. Her popularity only continues to grow via word of mouth and social media. Producing catchy singles, undeniable beauty, and enormous co-signs from fans and collaborators.

Ariel J is ready to further her career in 2021 with an anticipated debut project(s) release expected late in the year. “I have an EP on the way called ‘LET ME BE.’ It’s a very personal project– a glimpse into my home life, my dating life, my journey as a person and as an artist. Can’t wait to share it,” said Ariel J.

Lately, the fearless talent has been very vocal about how she plans to fill the void missing in today’s music industry, stating, “There aren’t enough songs centered around love, unity, and understanding. I want to help usher these kinds of messages into mainstream media.”

Upcoming projects, more covers, and other intangibles. Now is the perfect origin point to get familiar with Ariel J and what’s next. To stay up-to-date on everything Ariel J, follow the rising talent on social media.

Stream Ariel J’s new single below and check out the lyric visual here.

York Records – Genesis Vol. 1 (Hosted By DJ Envy)

York Records is a new label on the rise spearheaded by established music executives Dizz & Capt and supported by famed battle rapper-turned-recording artist Arsonal. After months of preparation, the label links up with popular radio personality DJ Envy to unveil the first installment in new compilation series, titled, Genesis Vol.1. The new series is presented to showcase the label’s amazing roster of new sensations.

The first edition is a 10-track release, starring Mr. So Disrespectul, BundlesFVG, Cory North, Frxxsauce and Marko24k. A formal introduction for most, the project features unforgettable verses from the entire cast and, with its cohesive tracklisting, the project is destined to make York Record one of the most exciting new record labels of 2021. The album comes on the peak of each artist’s transition to superstardom.

“We choose to put this compilation together based on each individual artist and where they are respectively in their careers. This is hard authentic street shit from the beginning to the end,” says York Records.

Available everywhere now, the project is a must-hear for any Hip Hop fan. Hosted by DJ Envy and supported by several a-list co-signers, Genesis Vol.1 is a project that will be discussed all year long as we await official album releases for each of the acts involved. Dj Envy appears on the project via own imprint.

Stream York Records’ new project below, courtesy of Spotify.

Culxure – “My Dawg” (Official Video)

The A has another one, meet the emerging-to-superstar new group, Culxure.

For their introduction, the trio of Baby Slapp, Baby Ticc and Baby Dreco hit the iconic Atlanta skating ring, Cascade, for the debut visual, titled, “My Dawg.” A song about loyalty to the crew, each member showoff with energetic braggadocious verses about day-ones and never betraying family better than the next.

“I only hang round my day ones that’s on the same thing I’m on, I kno right or dead wrong they slidin for me so it’s only right I’m on the same thing,” says Baby Slapp.

Baby Ticc concurs: “I lost my friend and all I could think about was my dawg I would’ve risked my life and did time for my dawg.“

Baby Dreco, who delivers the song’s best verse, remembers his verse being inspired by his friend’s unity. He explains: “Me an my brudduhs feel the same if I’m ready to slide they right behind me an if I’m ready to ride out they right behind me.”

“My Dawg” is merely the beginning of what Culxure have in store for music in 2021. And with more music to come, now is the perfect time for newfound fans to hop of the ATL-bread bandwagon and spread the word. Only a matter of time before Culxure reaches the top of the scene and follow in the footsteps of so many before them. It’s magnetic.

Watch “My Dawg” below and follow Culxure on Instagram.

Oz Sparx – “Vlone Friends” (Official Video)

More off his popular project, Vibin, Slidin, N’ Connivin, Oz Sparx is fresh to death in the new visual for the latest single “Vlone Friends.” A Visuals By Luke-directed music video for “Vlone Friends.” Serving as both an ode to A$AP Bari’s international streetwear brand and an on-camera vent session about finicky friendships.

When asked about the record the Philly native states: “This is one of my best videos. What better way for me to descriptively depict my pessimistic philosophy. When it’s all said and done, you’re brought into this world alone and die alone.”

“Vlone Friends” follows “YSL” featuring 2kBaby. Vibin, Slidin, N’ Connivin is filled with hits. Released late-2020, the 18-track project has spawned breakout songs like the previously released “Dancin Wit The D3vil.” The project also includes fan-favorites “Antisocial,” “Backseat Freestyle” and “Way Too Much.” The album features JGreen and 2kBaby.

Sparx and his latest project have positioned themselves to be one of the biggest highlights of 2021 hip hop, period. The array of hit singles is undeniable popularity going into his next project, expected late-2021. Vibin, Slidin, N’ Connivin is available now on all DSPs via 510 Music Group/EMPIRE. Follow OZ Sparx on social media for daily updates of his forthcoming project.

Check out Oz Sparx’s new visual for “Vlone Friends” below and stream it here.

RARI – “For The Love”

RARI is building an undeniable wave in 2021. First with the Johnny Juliano-produced “Not What It Seems,” and now with his arguably best song yet, “For The Love.” A early offering to his forthcoming project, the Virginia artist elevates his storytelling wordplay with an exciting new tale about L-O-V-E.

On “For The Love,” RARI tells the harsh and dangerous reality of his Portsmouth stomping grounds. Narrating the hustle, the thrills, the struggles and the troubles, but when its all said and done, he wouldn’t want to be from anywhere else. For the new song, RARI links with another great producer in Masi The Producer.

Here’s what RARI had to say about the making of the latest single: “I linked up with the homie Masi The Producer and noticed his sound was different. We always planned to work and as two Virginia creatives we knew we couldn’t go wrong.”

Originally arriving on the radar in 2016, RARI has been steadily building a buzz that has reached a fever pitch this year. Weathering the rise with big productions and co-signs, RARI is a rare breed of new artists that create their own styles from obscurity and gain regional popularity that spreads like wildfire. What comes next from the rising star is nothing short of incredible, and now is the perfect time to start following his sound.

Check out RARI’s new single below and, for more, follow the rising star on Instagram.

https://audiomack.com/_rari/song/forthelove

Laajuvie – “No Cuffin” (Official Video)

Miami-via-New Jersey but harnessed skills in Jacksonville, Florida femcee Laajuvie gears up for a breakout summer with the releases of the visual to her new single “No Cuffin.” For her emergence, Laajuvie is aggressive, unapologetic and cutting-edge.

For her forthcoming project, the Dak-directed video displays The pole toting tauntress effortlessly raps into the camera without breaking a sweat, all while showing off a fresh manicure and a beat face. “No Cuffin” is the perfect jump-on point for any newfound fan joining the Laajuvie bandwagon.

Laajuvie’s latest single follow her first freestyle to Instagram titled “Fake Love,” which has garnered over 25K+ views organically since its release, Juvie wasted no time following up effort with another freestyle called ‘Shit Talk” that accumulated over 500 comments. Connected with EMPIRE, Laajuvie’s full-length effort is expected to draw some a-list collaborations. “No Cuffin” is produced by Ricky Hoodrich and available on 510 Music Group. After the view, for more on Laajuvie, follow her on Instagram.

Check out Laajuvie’s new visual for “No Cuffin” below.

Tekforce Releases 2nd Single “Trapped” From Forthcoming Album

Hip Hop recording artist/producer Tekforce returns with the second single off his forthcoming ‘Child of the 80’s’ album, which is based on the old 80’s series called Robotech.

“Trapped” featuring Bill Beats is delivered during a fragile and uncertain time stemming from troubled America…The hook alone is set to resonate and give life to our weary senses. “Trapped! Ain’t no way that we are gettin out! Trapped! Didn’t know I’d have this many doubts Trapped! This is war we gonna fight it out Battle until we dyin/never cryin and we move about.”

The seasoned Texas-based artist, with an international growing fanbase, depicts the impact of racial and governmental casualties on the mind and body. Trapped, riding solo in the cockpit, is he bold enough…strong enough…to put his own life on the line to save his brothers and sisters and our children?

The classic Hip Hop cadences, cuts and scratches invigorate the revolutionized lyrical flow from Tekforce. Stream “Trapped” on Bandcamp below.

https://tekforce1.bandcamp.com/track/trapped-ft-bill-beats

Connect with Tekforce on Social Media

Instagram – @tekforce

Twitter – @tekforcerises

Raw Thesus Releases ‘Maywood Ill’ Album

Iconic Records Philadelphia and Raw Thesus announce the release of his new album ‘Maywood Ill’ available now on digital platforms.

The Chicago-based recording artist delivers cut-throat wordplay along with quick-witted lyricism throughout all 13 tracks while displaying abstract production. ‘Maywood Ill’ serves as an honest declaration from Raw Thesus that confirms his stance and reign in Hip Hop culture. Stream/download the album and connect with Raw Thesus below.

https://rawthesus.bandcamp.com/album/maywood-ill

Raw Thesus Facebook fan page

https://www.facebook.com/rawthesusmusic/

Raw Thesus website

www.rawthesus.com

Raw Thesus Bookings

cultjest@gmail.com

Cam Wallace – 6Rings (EP)

After establishing an impressive resume of collaborations with Chris Brown, Slim Thug, Rock City, and Lecrae, Houston’s Cam Wallace star power lands him a deal with Motown Records. And with a deal in play, growing popularity and huge anticipation, Wallace unveils his first impression with 6Rings EP. The six-song collection includes Wallace’s debut single “Retail,” which he just dropped a new visual for last week, shown below.

Available via Create Music, 6Rings is a remastered project for fans to explore the new star’s musical journey and prepare them for what comes next. Following “Retail,” the revitalized project features fan-favorites “The Rulez” and “Moon On The Floor.” Raised on the Northside of Houston, Cameron “Cam” Wallace is a seasoned songwriter, producer, and recording artist. Galvanized by the Lone Star State’s then fast-rising chopped and screwed scene, originated by the late DJ Screw, Wallace also credits his dad’s extensive vinyl collection in addition to Virginia heavyweights like Timabland, Pharrell, and Missy Elliott as early influences. Additional influences for the multi-facted creative include Kanye West, Ty Dolla $ign, and Ginuwine.

Upon the project release, Wallace served fans with a dessert in the release of the new visual off the effort to the track “All The Way.” “All the way is literally a self-directed pep talk. It’s as simple as me telling myself (and now the listeners) that no matter what you’re doing mentally or physically, go all the way in. Crush your goals. The moment when it feels like you’re about to quit, that’s when you crank it up even more,” says Wallace on the new track.

After the stream, watch the new video below. Wallace signed with Motown last week with the label releasing the following statement of his arrival:

“Cam is a once-in-a-lifetime talent that raps, sings, produces, engineers, mixes at a high quality,” said Vice President of A&R – Motown – Shawn Barron in a statement.

Stream 6Rings now, courtesy of Spotify and for more Cam Wallace, follow him on Instagram.

XLG Official Drops New Album – Coming 2 America

Emmanuel Kingsley Okebugwu known nationally and internationally as XLG Official is an American Hip Hop artist. His acclaimed single “Calling My Line” reached over 1 million views while his album ‘Young American Nigga’ reached over 4 million.

Born in Lagos Nigeria, XLG recalls his father passing when he was just 10, being kicked out of his home with tremendous suffering and no resources to help him or his siblings. “I grew up in the ghetto where there are no rules to living, survival was what we all strived for.” Having survived a shot in the chest, XLG declares, “my past made me who I am today, to never give up on myself and to always push forward.”

XLG Official recently released his new full-length album titled ‘Coming to America’, “this is my life, I’m the definition and I embody the story.” Stream/download XLG Official’s music on all digital platforms (including his new album) and connect below.

Facebook https://touch.facebook.com/therealxlg/?ref=bookmarks

Instagram https://www.instagram.com/xlgofficial/

Twitter https://twitter.com/xlgskenny?lang=en

Spotify https://open.spotify.com/artist/23P5x3S30NxJCHVO70x8Q7

Apple Music https://music.apple.com/us/artist/xlg-official/1420843295

Soundcloud https://soundcloud.com/user-357931079

Youtube https://www.youtube.com/user/XlgSkenny

Website https://xlgofficial1.onuniverse.com/